April 28th 2017

Top Stories / National

Films Board warns Kenya Breweries over ads targeting minors

Section 32 of the Act states that anyone who goes contrary to the law is liable to a fine not exceeding Sh100,000 or five years imprisonment or even both. The KFCB has restrictions on betting, alcohol and contraceptives advertisements which should only be aired during the watershed periods when chil

By Oscar NdundaThursday, 05 Jan 2017 16:07 EAT

KFCB CEO Ezekiel Mutua.

The Kenya Film Classification Board (KFCB) has warned three alcohol brewing companies for advertising alcoholic products on television when children under the age of 18 years are still awake. East African Breweries Limited (EABL), Keroche Breweries and Africa Spirits Limited have been handed a seven day ultimatum to ensure that they advertise their products during the watershed period (10pm-5am) when children are presumed asleep.

KFCB Chief Executive Ezekiel Mutua said the companies have been advertising the products without licenses from the film regulator as alcoholic product are not classified by the KFCB because they pose a threat to children. “They have not been running the adverts at watershed periods, especially during holidays when children were at home for two months and were at a higher risk of being exposed to unsuitable content,” read a statement from the KFCB boss.

Mr Mutua cautioned the companies to observe the Films and Stage Plays Act or face prosecution. “Those who will not adhere to the law, KFCB will be forced to prosecute them within the laws of Kenya,” added Mutua. The Act provides that all films produced must be licensed by the agency for clarity before being released to the public for viewing.

Section 32 of the Act states that anyone who goes contrary to the law is liable to a fine not exceeding Sh100,000 or five years imprisonment or even both. The KFCB has restrictions on betting, alcohol and contraceptives advertisements which should only be aired during the watershed periods when children are asleep.

The writer is the news editor of the Kenya Free Press





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