Top Stories / Counties
Tuesday, 17 Jan 2017 15:47 EATamboleokata@gmail.com
Farmers in Nakuru County have been challenged to embrace the use of technology as one way of enhancing their yields. WeFarm marketing manager Mwinyi Bwika said that use of modern technology will not only help farmers in increasing yields but also in mitigating diseases and other farming related calamities.
Speaking in Nakuru on Tuesday during the launch of a free SMS service platform that will enable farmers’ access farming information from experts and fellow farmers, Mr Bwika said that at least 90 percent of farmers have access to mobile phone services and can therefore source vital farming information by sending questions via text messages.
Upon sending the messages, farmers receive answers from diverse experts, thereby expanding their farming skills. The new platform targets over 100 million farmers across Kenya, Uganda and Peru and has already registered 120,000 farmers. “There are approximately 500 million small scale farmers around the world but 90 percent of these have no access to the internet, meaning they lack access to basic agricultural information and ideas,” said Mr Bwika.
He added: “Ours is a unique approach that really focuses on and meets the needs of farmers at the grassroots level by helping to unlock generations’ worth of knowledge through crowd sourcing model that allows instant free flow of relevant advice between our users”.
The writer is contributing reporter for the Kenya Free Press based in Nakuru County