Sports / Updates
Friday, 07 Oct 2016 10:38 EAT
Betting company Sportpesa has announced that it will sponsor 10 Kenyan football fans to the Emirates Stadium, home to English Premier League (EPL) side Arsenal, to watch an Arsenal game before the end of the year. The winners of the 'Road to Emirates' competition that has been running in September will get a chance to tour the Emirates Stadium and watch a live Arsenal game and tour London.
Sportpesa chief executive officer Ronald Karauri said, “We are happy to reward our fans. This is only the beginning. Many Kenyans took part in this competition and therefore we plan on having another one very soon”.
This is one of the benefits Kenyans are enjoying through extension of the partnership between the EPL club and Sportpesa. The partnership saw the sports betting company become the official betting partner of Arsenal in Africa.
The ten fans including an education officer, a businessman, a security officer and a teacher among others are delighted after becoming the lucky winners.
“I am very excited to have emerged as one of the winners. This will be my first time to travel to London and to watch an Arsenal game live. I can't thank Sportpesa and Arsenal enough for this grand opportunity,” said an excited Robert Chepkon, a Kericho resident who works as a security guard in a local high school.
Following the partnership, Arsenal fans in Kenya will also be offered a range of club related benefits, including official merchandise and match tickets to see the team in action at the Emirates Stadium. Sportpesa will also engage directly with Arsenal’s African supporters through the club’s digital channels and marketing initiatives featuring first team players and club legends.
The deal signed between Arsenal and Sportpesa is also geared towards nurturing grassroots football and supporting Sportpesa’s existing sponsorship of the Kenya premier league and super 8 league in Kenya.
These capacity building and sports development initiatives from Arsenal have already been rolled out with 60 Kenyan coaches from all over the country having taken part in a training camp in May. The training was conducted by Arsenal-trained coaching staff, in an effort to ensure both footballers and coaches learn to incorporate the key principles of playing the Arsenal way. Arsenal legend Sol Campbell was in attendance.
Plans are at an advanced stage to organise another training camp before year end. To win a trip to London for Arsenal game, fans were required to send an SMS with the word ARSENAL to 79079 and place bets on their favourite teams.
The writer is a contributing reporter for the Kenya Free Press