November 23rd 2017

Sports / Updates

Betway renews Oliech's brand ambassador deal

As a brand champion, Oliech, striker in his heydays, will continue supporting Betway in its initiatives around sports development in Kenya as well as help to foster strong and loyal relationships between the brand and its customers.

By David JagongoTuesday, 28 Feb 2017 16:15 EAT

Oliech (left) in action during his heydays.

Online and mobile sports betting operator, Betway Kenya, today announced the renewal of its successful partnership with former Kenyan professional footballer and national team captain Dennis Oliech. After signing his first brand ambassador contract last year, the former Harambee Stars striker has renewed his commitment to Betway for a period of one year, ending in February 2018.

This, after helping the company secure a prosperous 2016, the firm said in a press statement. Oliech who turned out for Kenyan Premier League side Mathare United, later joined the professional ranks, turning out for Qatari and French clubs. As a brand champion, Oliech, striker in his heydays, will continue supporting Betway in its initiatives around sports development in Kenya as well as help to foster strong and loyal relationships between the brand and its customers.

“It is a pleasure to have the opportunity to work with a leading provider of first-class entertainment across sports betting. This deal allows me the opportunity to pass on my knowledge, as well as skills in football, to new talent across the country,” said Oliech. Last year, Betway sponsored Oliech to attend a professional coaching workshop in South Africa.

While announcing that the training opportunity was the first among many that it has lined up for him, Betway Kenya Country Manager Wanja Gikonyo added that the company was looking to give its brand ambassador the groundwork for future in coaching, social development, technical skills, age training and the organisational skills necessary to run football tournaments.

Soon after the workshop, Oliech was involved in the development and roll-out of one of the biggest football talent search initiatives in the country that culminated in two upcoming footballers winning a trip to West Ham United in the United Kingdom (UK) for a ‘West Ham United Experience’. The two head to the UK on Friday 3rd of March.

Dubbed ‘Betway Talent Search’, the initiate saw over 1,000 aspiring footballers from across the country test their skills under the watchful eyes of local and international scouts.

It was organised by Betway in collaboration with Mathare United Football Club and West Ham United. Betway Kenya is implementing such programs and engaging stars of Dennis Oliech’s calibre as its contribution to spurring development of football and sports in general in Kenya.

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