Society / Environment
Wednesday, 30 Aug 2017 18:40 EATnewsdesk@kenyafreepress.com
Ogilvy Africa has won five medals at the Loeries for its "Most Eligible Bachelor" Campaign that aimed to raise awareness and funds to protect the only remaining male northern white rhino in the world (named Sudan) from extinction.
The Loeries are Africa and Middle East's premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry.
Ogilvy Africa earned a Gold for Media Innovation, Silver for Public Relations, Silver for Craft, Bronze for Digital and a final Bronze for Integrated Campaign.
The five medals make Ogilvy Africa the number one agency in Kenya and Ol Pejeta number five most awarded client at the Loeries 2017. Mathieu Plassard, the chief executive of Ogilvy Africa, commented: "Coming just a few months after we bagged three medals for the same campaign at the Cannes Lions affirms that our work is world class".
In June, the campaign emerged winner in three categories at the Cannes Lions, a first for an agency in Sub- Saharan Africa. Earlier in May, Ogilvy Africa was named Agency network of the year at the African Cristal Festival, which rewards the best campaigns created and broadcast in the African continent.
The Most Eligible Bachelor campaign that run in April was in partnership with Ol Pejeta Conservancy and Tinder, the world's leading social app for meeting new people.