Media / Watchdog
Wednesday, 24 Aug 2016 15:05 EATnewsdesk@kenyafreepress.com
The nominees list for this year's Social Media Awards (SOMA 2016) is out. Social media enthusiasts can now vote for their preferred individuals and organizations who have used the digital space to positively impact the society following the release of the SoMA 2016 nominees list. The contest is sponsored by OLX.
The list, which cuts across the social and economic spheres, features some of the athletes who won medals at the just concluded Olympic Games in Rio, Brazil, government and media personalities, corporates and Small and Medium Enterprises (SMEs).
The Awards Gala for the OLX SoMA 2016 will be held in September. The gala, now in its fourth year is sponsored by online classifieds company OLX as the title sponsors and organized by Eyeballs Africa Ltd. Other sponsors include Safaricom that has taken up Gold sponsorship and ICT Authority, Vintage, Expose etc.
Under the sports category, Rugby 7s Collins Injera, Olympics 800 metres champion David Rudisha, Javenile silver medalist Julius Yego, 10,000 m gold medalist Vivian Cheruiyotand Marathon gold medalist Lornah Kiplagat have been nominated for the Most Social Sports Personality Award.
The Government Personalities Award features Foreign Affairs Cabinet Secretary Amb.Amina Mohamed, Mombasa Governor, Hon. Ali Hassan Joho, Machakos Governor Dr.Alfred Mutua, Taita Taveta MP Hon. Joyce Lay and Nominated MP, Johnson Sakaja.
The list of the nominees for the first time includes Best use of Social Media in Agriculture category which will be fought for by Rodgers Kirwa, Shamba Shape Up, Mkulima Young,Amiran Kenya Ltd and Smartfarmer magazine.
The annual OLX social media awards recognizes and rewards individuals who have made good use of social media to positively impact society.
Those who want to vote can participate in the process by visiting the 2016 OLX Social Media Awards voting page http://soma.or.ke/vot/.Voting closes on September 21, 2016.
OLX Kenya country manager, Peter Ndiang’ui, noted that the list reflects the vibrancy of the social media landscape and urged the Online Community to vote for those who have contributed to social transformation though creative and positive use of the social networks.
Ndiang’ui cited that the agricultural sector has seen tremendous growth in terms of increased marketing opportunities through use of social media.
“Farmers have a great opportunity in use of e-commerce. They can now connect with their potential buyers online.”
Speaking during the release of the list, SOMA founder, Mr. Martin Muli, noted that Kenyan sportsmen are yet to fully capitalize on social media to build their profiles and market themselves as brands.
“Most world champions haven't focused on social media as a platform that can help them connect not only with Kenyans but also international fans. Huge social media accounts can help them make more monies through brand endorsements,” Mr. Muli said.
He, however, lauded entertainment, media, business sectors for recognizing the value of social media in building brands and driving business opportunities.
Deloitte, the quality assurance partner, assured social media users that the voting process will be transparent and urged them to vote in huge numbers to ensure the results reflect the developments witnessed in the digital landscape in recent times.