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Friday, 23 Sep 2016 21:44 EATnewsdesk@kenyafreepress.com
Guests have arrived at this year’s OLX Social Media Awards Gala being held tonight at the Safari Park Hotel in Nairobi.
SOMA Awards are the most prestigious digital awards coveted by both individuals and organizations in Kenya, and is in the fourth year.
The title sponsor is OLX, with Safaricom as the gold sponsor and the 2016 theme is Transforming Lives, which seeks to create conversation on how social media has directly impacted lives through platforms, organizations and influential individuals.
This is an endeavor to highlight how social media can transform the community if all stakeholders continue to champion for a better society through social media.
With this year’s theme, the OLX SoMA seeks to build capacity to positively influence the society through personalities and organizations, highlight how social media has transformed lives in the society and encourage good use of the internet to enhance online safety and above all, recognize and award the best of the best in social media.
This year’s award ceremony was invite only, with limited tickets for purchase available to nominees. The benefits of winning a SOMA include giving recognition to ICT players and validating the winner’s work and influence since SoMA has a process that involves public nomination, shortlisting by judges and voting by the community that you engage.