June 28th 2017

Business / Technology

In sync with customers' financial pressures, DStv cuts prices by 15pc

The CEO attributed the decline to low incomes. “We have also lost a lot of subscribers in the last year in sub-Saharan Africa, people have just not been able to afford it,” he said.

By Jackie Amisijackieasmisi94@gmail.comTuesday, 18 Oct 2016 18:40 EAT

MultiChoice East Africa’s regional director Stephen Isaboke at the press briefing early today. (Photo: Tobbie Wekesa/Kenya Free Press).

DStv Kenya subscribers are set to get more for less. The pay-tv brand under Multichoice is set to reduce its bouquet prices by up to 15 percent effective from November 1, 2016. DStv bouquets prices will be as follows: the premium, most expensive, will go for Sh8,180 from Sh9,400 per month. Compact Plus will go for Sh5,425 per month, down from Sh6,400.

Customers subscribed to the Compact plan will pay monthly charges of Sh3, 550 from sh3750 while those on the Family bouquet will pay Sh1,900 from Sh2,150 however, the rates for the access package will not change.

“MultiChoice's focus is committed to being a consumer-centric business that is sensitive to our customers’ needs,” said Stephen Isaboke, MultiChoice East Africa’s regional director, adding, “As such we have taken into account the current economic environment and financial pressures that our customers are facing and are responding to these factors,” he said. 

DStv has lost many subscribers in Sub Saharan Africa. According to Van Djik the CEO of Naspers the parent to DSTV “the pay-tv business has been struggling, with subscription numbers falling by 288,000 in 2016." The CEO attributed the decline to low incomes. “We have also lost a lot of subscribers in the last year in sub-Saharan Africa, people have just not been able to afford it,” he said.

Mr Isaboke said, “Multichoice does not plan to remove any of the added channels. DStv promises new reduced rates for better digital content."

In September 2015, DStv prices went higher, an increase that caused a huge uproar in Kenya. The increase in prices is said to be necessitated by the Kenyan currency fluctuation.

DStv will also add more channels to its packages. This is a strategy by the pay TV company to provide customers with more of their favourite content. At the same time, DStv says it has increased its local content through the launch of several locally produced programmes in an effort to grow domestic productions and local talent as well. 

“MultiChoice's focus is committed to being a consumer-centric business that is sensitive to our customers’ needs,” said Stephen Isaboke, MultiChoice East Africa’s regional director, adding, “As such we have taken into account the current economic environment and financial pressures that our customers are facing and are responding to these factors,” he said. 

 

The writer is a student of communication and journalism at Moi University and intern writer at the Kenya Free Press.





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