Business / Technology
Monday, 17 Apr 2017 17:19 EATnewsdesk@kenyafreepress.com
Mobile telephone services provider Safaricom has signed a distribution agreement with Econet Media’s Kwesé TV, Africa's newest multi-platform pay TV network, to deliver premium video content to Kenyan consumers. The announced partnership with Kwesé TV extends Safaricom’s digital services offered to its subscribers.
Kwesé’s TV content showcases some of the best in Sports and Entertainment, including exclusives like NBA basketball, Revolt TV and VICELAND, as well as live coverage of English Premier League and Brazilian football matches, as well as lifestyle and music shows.
Leveraging Safaricom’s 4G network, subscribers will be able to stream Kwesé’s world-class programming on their connected devices through innovative data bundles, which will be available to Safaricom customers. Sylvia Mulinge, Safaricom's director for consumer business, said, “Video content is the future of mobile and our partnership with Kwese will enable us to deliver some of the best international and local video content.”
Econet Media CEO Joseph Hundah said, "We are seeing increasing integration across our related industries in telecommunications and media. Through our partnership we will be able to leverage our collective strengths to give customers a world-class video service through the fastest network in Kenya.”
Kwesé TV’s offering will be accessible through Safaricom video data packages and M-Pesa, which will be made available shortly.
Jack is a business and society writer at the Kenya Free Press