Business / News
Wednesday, 28 Sep 2016 11:01 EATnewsdesk@kenyafreepress.com
The global advisory firm Kantar has announced the launch of a new global brand, Kantar Public, which will work with clients in government, development organizations and commercial businesses to advise in the delivery of public policy, public services and public communications.
Kantar Public will deliver global best practice through our local, expert teams; will synthesise innovations in marketing science, data analytics with the best of classic social research approaches; and will build on a long history of methodological innovation to deliver public value. It includes consulting, research and analytical capabilities.
As part of this global move the Kantar Public Development Practice will be launched shortly in sub-Saharan Africa headquartered in Nairobi, continuing the company's work to bring about more effective development through locally based high quality and innovative evaluation and research.
Working with the WPP Government and Public Sector Practice, Kantar Public will support its clients in the government communications field with integrated campaign activity and digital government service delivery.
Eric Salama, Kantar CEO, commented on the launch: “We are proud of the work that we do in this sector, which is growing fast. Its increasing importance in stimulating behavioural change in many aspects of societies requires the kind of expert resource and investment that Kantar Public will provide.”
Dr Michelle Harrison, previously Global Head of the Political and Social Practice at Kantar TNS, is named as Global CEO and the Chair of Kantar Public UK. She remains in role as the CEO of the WPP Government and Public Sector Practice.
Mr Harrison said: “It’s been a privilege to have the opportunity to create the offer for Kantar Public, drawing on so many conversations around the world with our clients. I believe we have a unique toolkit, backed by a world leading research infrastructure, and are ideally placed to assist our clients in government, the public sector and global institutions.
“I am also very lucky to have been able to appoint such a strong team of global leaders, who share a passion for quality and innovation in our client work, for the delivery of a better public realm.”
Kantar is one of the world’s leading data, insight and consultancy companies, employing 30,000 people in 100 countries. It has offices in Amsterdam, Brussels, Delhi, London, Munich, Nairobi, Accra, Johannesburg, Lagos, Paris, Sao Paolo, Seoul, Sydney, Warsaw and Yangon.