Business / News
Thursday, 14 Jul 2016 16:10 EATdkiraka@kenyafreepress.com
Simba Corporation, a business group with diversified interests in the auto industry, has signed a partnership deal with AutoXpress Limited, a company in auto parts and services sales.
The agreement will see owners of Mitsubishi and Fuso vehicles, which are sold by Simba Corporation, gain easier and more convenient access to spare parts and services as AutoXpress will sell parts of the vehicle brand as an authorized, genuine distributor.
The partnership will see Simba Corporation customers get leverage whenever they visit any of AutoXpress’s appointed service and tyre fitment centres countrywide.
Simba Corporation chief executive officer, Adil Popat, said the initiative was a show of gratitude to a loyal consumer base that has built them into the brand that they now are.
“Today’s event is in response to regular feedback from our customers and clients who continue to guide the way we offer our parts and services to them. It is always our pride when we receive feedback from our customers and implement the same. With this offering, all our customers shall be able to have unlimited access to our parts and services in very convenient locations.”
AutoXpress managing director Sandeep Shah expressed optimism in the venture, terming it a culmination of a 15-year business relationship.
“This partnership is a culmination of a business relationship which began over 15 years ago, and has today matured into a two way relationship that will benefit both Simba Corporation and AutoXpress customers,” Mr Shah said.
Mr Shah also projected that the partnership should roll out into over 30 service and fitment centres in two years time by offering a wide range of services and products for the satisfaction of their customers.
“In the next two years, as we look to roll out this partnership in over 30 service and fitment centres countrywide, our customers will continue to experience an ever-growing range of products and services including new and retreaded tyres, wheels, batteries, shock absorbers, coil springs, lubricants, car accessories, computerized vehicle diagnostics, wheel alignment and wheel balancing.’ He added.
This collaboration is a power move by Simba Corporation that seeks to perch it top among the suppliers of vehicle and spare parts.
Simba was founded in 1948 by the late Abdul Karim Popat as a modest used-car selling enterprise but has grown into a conglomerate business empire to include interests in real estate and hospitality. Through Simba Colt Ltd, they sell automobiles while their investment in hospitality includes five star hotels Kempinski in Westlands and Olare Mara.
AutoXpress is a company that is exclusively in motor, dealing with the sale and fitment of auto parts, accessories and servicing of vehicles throughout East Africa. It has 29 branches across Kenya, Rwanda and Tanzania. Some of the brands it represents include Dunlop and Pirelli in tyre sector and Bosch in the service sector.
The partnership is in line with Simba Corporation’s strategy agenda that is directed at efforts to bring genuine parts and services closer to their customers.
Kiraka is a student of journalism at the Technical University of Kenya (TUK). His interests are business, politics, sports and media criticism.