Business / News
Tuesday, 04 Jul 2017 10:30 EATjmwihaki@kenyafreepress.com
The second season of Blaze BYOB kicked off on Saturday 1st June 2017 with the first regional summit being held at Meru National Polytechnic in Meru County.
The theme of Season Two is Greatness Requires Internal Toughness (G.R.I.T) and is aimed at inspiring Kenyan youth through guidance and training by some of Kenya’s most successful young entrepreneurs acting
as their mentors.
Some of the mentors at the Meru summit included Jibril Blessing -Music Producer and Videographer, Timothy Njuguna (Njugush)- Comedian and Actor, Abel Mutua-Content Developer, Wycliffe Waweru- Entrepreneur and Bicycle manufacturer, Caleb Karuga-Agribusiness Entrepreneur, Nasreen Dhanji Technology and Innovation expert, Nick Ondu Fashion Designer, Tosh Gitonga -Film Producer, Erick Musyoka Music Producer, Lyra Aoko- photographer and Brian Wanyama Odhiambo-Founder of Matwana Matatu Culture.
During the summits, the youth, who are mostly students, receive training and guidance in their areas of interest from selected mentors who have exceled in the various fields.
The focus in Meru summit was on Agribusiness mentored by Caleb Karuga, Fashion- Nick Ondu, Creative Arts- Timothy Njuguna (Njugush) & Brian Wanyama, Music- Jibril Blessing & Erick Musyoka, Retail and Manufacturing- Wycliffe Waweru, Technology- Nasreen Dhanji, Zarah, Catherine and Confrey as well as Film and Photography mentored by Lyra Aoko, Tosh Gitonga and Abel Mutua.
Before the summit, a pre-screening was done where 300 contestants were selected in 7 different categories, taken through a 3-day training in the boot camps and those with the best business ideas in each category were selected.
Nine contestants from Meru County qualified as blazers and are now hopeful to join the BYOB TV series for competition with others who will be selected in the other remaining 5 summits set to be held in different towns across the country.
Other than qualifying to join the BYOB TV Series that will run on KTN TV, the nine winners in each category also received a cash reward of Ksh100,000. They included Dennis Mwiti (Fashion)- Sh100,000/=, Sarah Morah (Music) – Sh100,000/=, Maltex Kaunda (Agriculture)- Sh100,000/=, Marvin Kabisu (Creative Arts)- Sh100,000/=, Joy Nkirote (Retail and Manufacturing) - Sh100,000/=, Amos and James (Technology)- Sh50,000/= each and Sammy & Isaac (Film and Photography)- Sh50,000/= each.
Season Two of Blaze is concentrating on three key areas among them; to mentor and train youth by giving them the tools required to be successful at BYOB Creation Camps. Secondly, to inspire the youth to follow their passion and introduce them to relatable mentors who can talk about their personal journeys and thirdly, introduction of BLAZE CSR Friday, a session aimed at teaching the youth to give back to the society.
Entertainment in the Meru summit was top notch with King Kaka, Khaligraph Jones and Timmy T Dat thrilling the crowd with electrifying performances. Radio presenter Mwalimu Racheal was the mcee of the highly pitched event.
Blaze is a brand of Safaricom giving youth aged 26 years and below products, services and benefits tailored specifically to meet their everyday needs. It is one of Safaricom ventures that is changing the lives of Kenyan youth and showing that when we come together, great things truly happens.