Business / News
Friday, 30 Jun 2017 15:10 EATlmwihaki@kenyafreepress.com
Kenya has launched an initiative to involve the youth in designing the new East African Community (EAC) brand expected to stand the test of time.
The Deputy Director of Productive and Services Affair at the State Department of EAC, Labour and Social Protection, Mr Julius N. Mwabu has challenged the youth in Kenya and the EAC region has challenged the youth to actively take interest in the competition to design the new EAC brand.
Mr Mwabu who was representing the principal secretary at the launch of the EAC emblem and logos design competition that was held in Nairobi, said that the redesigning of the EAC brand architecture was occasioned by the current brand lacking visual connection between the EAC Organs and Institutions.
The Ministry Official affirmed that, “EAC is expanding because it is attractive and progressing, as its benefits are visible like the Single Customs Territory (SCT), a Common Market, a common higher education area, One Stop Border Posts, and so many others”. This has attracted other neighboring countries that want to be part of us and hence the inclusion of youths to help in designing the brand architecture that will bring out all these developments”
The Deputy Director commended the EAC Secretariat for implementing Council decision on EAC brand architecture and ensuring that the EAC Emblem and Logos re-design competition was launched in all the six Partner States, namely the Republics of South Sudan, Burundi, Rwanda, Uganda, Kenya, and the United Republic of Tanzania.
The EAC Secretariat dedicated the month of May/June 2017 for conducting sensitization workshops and launch of the EAC Brand Architecture involving the Youth in all the Partner States.
The eligibility of the contestants to the competition includes:
(a) Youth (s) aged between 18 years and 35 years,
(b) Organizations (Design companies) formed and owned by youth (s),
(c) Citizens from EAC Partner States (Tanzania, Uganda, Rwanda, Burundi, South Sudan, and Kenya),
(d) EAC youth (s) living in diaspora, and
(e) Participating youth must submit proof of age limit.
The EAC will award the first three winners of this competition as follows:
1st Prize award USD 25,000, (Sh2.5 million)
2nd Prize award USD 5,000,(Sh500,000)
3rd Price award USD 2,500. (Sh250,000)
The primary deliverables that EAC expect from the bidders include:
(a) One EAC Emblem,
(b) 11 Logos for the EAC Organs (3) and EAC Institutions (8),
(c) The EAC Corporate Colour (s),
(d) The Unique Identifier that will be adopted in the Emblem and Logos,
(e) Justification for all proposals submitted, and
(f) Brief graphic demonstration of the application of the Emblem and Logos in offline and digital forms.
Bidders should submit their creative works in hard copy and digital forms (email and/or flash disk). The competition period will be between1s June 2017 to 31st August 2017. Submissions should be should be addressed to THE SECRETARY GENERAL, “Design of EAC Emblem and Logos”.
(a) By Registered Post:
East African Community
P.O. Box 1096
(b) By Hand Delivery:
Barabara Ya Afrika Mashariki
(c) By Email:firstname.lastname@example.org