November 21st 2017

Business / News

Viva Global celebrate new partnership with Moet-Hennessy

Mr Rupen Samani started the company as a hobby when he was only 18 years of age, whereby his father decided to support him in making his dream come true.

By Mary Muthonimmuthoni@kenyafreepress.comWednesday, 28 Jun 2017 14:34 EAT

The widely distributed brand known as Moet Hennessy last evening celebrated its partnership with Viva Global at a Nairobi Hotel.

Mr Rupen Samani started the company as a hobby when he was only 18 years of age, whereby his father decided to support him in making his dream come true. Mr Rupen Samani owns a liquor distribution company Viva Productline Ltd, which he started twelve years ago after completing his studies in UK.

Viva Global realized an opportunity to thrive in the market due to the growing middle class that had more disposable income to spend on a glass of wine opposed to traditional beer. This has led to it, gaining a part of the market share in the African Continent.

The head of Viva Global Mr Rupen Samani at the Intercontinental hotel said that the Hennessy Company has created job opportunities to more than 160,000 people worldwide since it started operating. He also added that the brand have highest consumption in Kenya. As for the name Viva, it came about from the acclamation used in Spanish to express applause and wellbeing.

The Hennessy brand is distributed worldwide whereby it sells about 50 million bottles a year worldwide thus increasing profit.

During the event, the company launched several products such as Hennessy-Cognac, Moet and Chadon Champagne, Glenmorangie and Belvedere Vodka whereby those who were present had an opportunity to taste the feeling of the brands in order to give them a trial. Hennessy is planning to make a new course of action to join with Viva world whereby it will be running across Kenya, Uganda and Rwanda.

The celebrations were made so enjoyable with an entertainment band which took to the state to entertain the crowd with cool jazz music. Everyone was busy dancing with the tune holding glasses of various cocktails of the Hennessy brands.

The partnership will put Kenya in the competitive league with the top two markets in the Africa continent; South Africa and Nigeria.

Lucy Mwihaki and Njuguna Kiru contributed reporting for this article

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