June 27th 2017

Business / News

Adil Youssefi, who left Airtel Kenya in crisis, appointed CEO of Liquid Telecom Kenya

"Kenya is a perfect placed to be based due to its central African location and lively innovation scene. It is an honour to hand over the leadership of the Kenyan company to a CEO as experienced and accomplished as Adil”.

By Liza Makenalmakena@kenyafreepress.comThursday, 18 May 2017 15:23 EAT

Adil Youssefi, the new CEO of Liquid Telecom Kenya.

Former Airtel Kenya CEO Adil Youssefi has been appointed as the new chief executive of Liquid Telecom Kenya, succeeding Ben Roberts who will become the chairman of Liquid Telecom Kenya and also continue as the Chief Technology Officer for Liquid Telecom Group.

Mr Youssefi served as CEO of Airtel Kenya for three years, leaving a mixed record in a firm whose services and management profile are seen as having declined rapidly in recent years. Prior to Airtel Kenya, Mr Youssefi worked for Millicom Group, a mobile operator with operations in several African countries, in various capacities across its subsidiaries.

A statement from Liquid Telecom Group CEO Nic Rudnick said, “Adil brings to Liquid Telecom Kenya his excellent track record of strong leadership, as well as his unique and incredible ability to understand the customers and the market in a way that sees him translate vision into winning strategy”.

“I’ll be returning full time to the role of Chief Technical Officer with a considerably expanded network across Africa and a technology landscape that is advancing rapidly. My focus will be on running one Pan-African network combined with innovation.

"Kenya is a perfect placed to be based due to its central African location and lively innovation scene. It is an honour to hand over the leadership of the Kenyan company to a CEO as experienced and accomplished as Adil”.

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