May 26th 2017

Business / News

Guinness to reward loyal customers in new promotion

The system will then randomly select winners who will get a response of ‘SUBBED' or 'PLAY ON'. If the consumer is SUBBED, he/ she will then receive Instant airtime of either Sh100, 250, 500 or 1,000.

By Cynthia Gitaucgitau@kenyafreepress.comMonday, 08 May 2017 21:57 EAT

Kenya's leading beer stout beer brand Guinness has unveiled a national Consumer promotion dubbed "Top the Table" to reward loyal consumers of the brand. The 'Top the Table' promotion will reward 20 consumers with one million shillings each over a period of ten weeks. In addition, consumers stand a chance to win up to Sh30 million in airtime as well as millions of amazing instant merchandise including caps, T-shirts and sunglasses.

Speaking during the launch, Kenya Breweries marketing manager, Guinness and Portfolio Beers, Mr Samuel Wasswa, said, "Consumer needs are evolving; it's no longer about just buying a product but the rewarding experience that comes with purchase. As a brand, Guinness strives to grow and connect with our consumers by offering a unique football viewing experiences in bars as they enjoy their favourite drink but now also a chance to win through the Top the Table promotion".

His sentiments are supported by reports from Forbes that 86 percent of buyers will pay more for a better customer experience. To participate in the promotion, consumers will be required to purchase a bottle of Guinness of either 300ml or 500ml, check under the crown (UTC) for the alphanumerical code and text the seven-digit code to 22110.

The system will then randomly select winners who will get a response of ‘SUBBED' or 'PLAY ON'. If the consumer is SUBBED, he/ she will then receive Instant airtime of either Sh100, 250, 500 or 1,000.

If it is PLAY-ON, the consumer wins Instant airtime/cash of either Sh100, 250, 500 or 1,000 and is entered into the bi-weekly grand draw for a chance to win Sh1 million. Other prizes to win include a 42-inch television, cash prizes, airtime plus other prizes from the promotion.

The Top the table promotion is part of the Made of Football programme launched late last year pegged on the huge brand affinity with football. The programme includes renovation of community pitches, viewing centres food pairing with Guinness as well as rewarding consumers.

Guinness Senior Brand Manager Nduku Wamakau said, "Guinness resonates with football lovers across the country because of our close affinity with the game. As a brand, we will continue to leverage on this close association with our target market and reward them."

Guinness has previously, rewarded its loyal consumers with a series of national consumer promotions (NCP) that include Guinness Get Booked 1, Guinness Get Booked 2 and Guinness Get Booked 3 that had lucky winners travel to the United Kingdom (UK) to watch an English Premier League (EPL) match live.

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