April 30th 2017

Business / News

NIVEA rolls out new antiperspirant in Kenyan market

“Today’s woman wants a deodorant that will fully protect them while at the same time caring for their underarm skin,'' said Beiersdorf Marketing Director for Central, East and West Africa, Francis Afulani.

By David JagongoFriday, 07 Apr 2017 16:53 EAT

(L-R): Beiersdorf Central, East and West Africa (CEWA) executive Francis Afulani, Marketing Director Lorna Kamemba, and Brand Manager and General Manager Alex Reindler display the new products at the launch on Thursday night.

Leading personal hygiene products brand NIVEA Thursday night unveiled an antiperspirant deodorant, Protect and Care Antiperspirant. The product offers the perfect balance between a long-lasting protection and care without stinging, itching or causing an irritation effect on the skin. NIVEA  is a product of personal hygiene giants, Beiersdorf.

“With the deodorant market in Kenya at Sh1.4 billion, NIVEA is competitively offering our consumers compelling and innovative skin care products with modern skin care technology,” said Alex Reindler, General Manager, Beiersdorf – Central, East & West Africa. “As the market leader in the deodorant category with 32.1 percent market share, our strategy in remaining at the top is to continuously improve on our technology to cater for the consumers’ needs".

The firm says New NIVEA Protect & Care Antiperspirant is dermatologically proven to leave the underarm skin soft and beautiful with no sticky skin feeling. It absorbs quickly into the skin for an instant dry skin feeling. With the alcohol-free mild formula, the new Protect & Care deodorant promises a non-irritating feeling after its use as it is well tolerated by the delicate skin.

“Today’s woman wants a deodorant that will fully protect them while at the same time caring for their underarm skin,'' said Beiersdor Marketing Director for Central, East and West Africa, Francis Afulani. The underarm skin is delicate and exposed to the harsh effects of hair removal, friction and humidity caused by tight clothing.

He said NIVEA Protect & Care is the first deodorant that brings the perfect balance of fighting odour and sweat while caring to one’s skin at the same time. The product, coming together with NIVEA fragrance and ingredients retails at Sh280 for the 50ml roll-on and Sh325 for the 150ml aerosol, is available at leading supermarkets and retail stores in Kenya.

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