Business / News
Wednesday, 05 Apr 2017 16:22 EAT
India's leading SUV manufacturer Mahindra & Mahindra Wednesday launched a a new 1.5 tons Big Bolero Pick Up in the Kenyan market. The vehicle whose key features are a large cargo box, stylish feature, comfortable cabin and fuel economy, was launched at a colourful ceremony at the Xylon Motors premises along Nairobi's Mombasa Road. Xylon Motors, the Bolero dealers in East Africa, is the a subsidiary of the renowned Kenyan motor company Simba Corporatiion.
Mahindra and Mahindra Limited Head of International Operations Africa, Ashok Thakur, said the Bolero range of pick ups have been popular in Kenya owing to their unmatched fuel efficiency and lower operational cost. ''At Mahindra, we took cognizance of the evolving needs of our customers specific to Kenya and have effectively addressed the need gap in terms of comfortable cabin and superior performance.
The extra long pick up delivers greater earning capacity, while retaining the basic tough and rugged DNA associated with Mahindra vehicles he said. Dinesh Kotecha, Executive Director at Simba Corp, said Mahindra and Mahindra Limited hs so far invested Sh 250 million in East African office in Nairobi catering for sales and after sales of the Bolero brand. ''We have sold 500 unit of Boleros"' he said adding that last week the firm concluded the sale 17 unit of the Big Bolero Pick up with a potential for 50 more orders.
The Big Bolero Pick Up is a 9 foot cargo body vehicle retailing at Sh1.95 million per unit is also available on a pay-as-you-use arrangement, which Kotecha described as a flexible leasing solution. Sandesh Pareb, the Mahindra and Mahindra East Africa General Manager Automotive and Farm Sector, said of their Kenyan customers are re-purchasing the Bolero which he described as fuel efficient.
The introduction of more electronics in pick ups makes them more expensive, the Bolero is not overloaded with electronic gadgets, hence cost effective, he said. The diesel operated Mahindra is manufactured in Mumbai, India is suitable for the SME segment, farmers and other captive buyers.